Incense manufacturer Cycle Pure earns Zero Carbon or Carbon Neutral Certification

Incense manufacturer Cycle Pure is the world’s first and only company in the home worship segment to earn the Zero Carbon or Certification.

The firm’s effort has been recognised by the United Kingdom’s (UK) Natural Capital Partners, a widely known voluntary carbon offset and sustainability solutions provider in the world.

Cycle Pure collaborated with multiple sustainability initiatives to achieve zero carbon. Their Andipatti and Theni Power Projects in Tamil Nadu deliver zero emissions.

The project is validated and verified by the Verified Carbon Standard (VCS) and registered with the CDM. The West India Power Project contributes to sustainable development in two key areas – energy access and job creation.

The brand has measured its greenhouse gas emissions (GHG) and reduced them to net zero through internal changes and through carbon offsetting externally, in accordance with the related requirements of The CarbonNeutral Protocol.

The company has reduced 11.040 tonnes of Carbon Dioxide Equivalent (CO2e) through carbon offsetting over the last eight years.

Speaking about the certification,  Arjun Ranga, Managing Director, Cycle Pure Agarbathi, says, “At Cycle, our purpose is to provide hope for future generations. By doing the right thing. Every prayer is a hope for a better future. Today, as unfolds before our eyes, it is our responsibility to provide a healthy planet to our future generations. By choosing to be a zero-carbon manufacturer, we are committed to the future of Mother Earth. We urge everyone to join hands to combat for the wellbeing of all beings, for generations to come.”

Recognising the need for consistent sustainable production, the NR Group embarked on its journey toward carbon neutrality in 2014 with the aid of The Carbon Consulting Company.

The brand sponsored projects to offset the by retiring the Carbon emissions of 9753 Tonnes from Andipatti 2015, 9733 Tonnes from West India Project 2016, 9741 Tonnes from Harapanahalli Wind Power 2017 and 8741 Tonnes in 2018, 10,585 Tonnes from Andhra Pradesh, Rajasthan, Karnataka State Power 2019, 11,040 Tonnes from Telangana and Power 2020.

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