Adani Group’s solar manufacturing arm dives into retail business of solar panels

Adani Group’s manufacturing arm has dived into the retail business of panels in Rajasthan through channel partner Ahinsa Solar.

The company plans to collaborate with a channel partner for every state to expand its retail footprint across the country, said Prashant Mathur, Chief marketing officer of Adani speaking to PTI.

According to the report channel partners will be responsible for all the retail requirements. Channel partners will be assigned an exclusive territory to manage orders of panels up to 150KW and will be responsible for overall lead generation, conversion and service.

The state has huge potential for the power generation and is highly developed because of availability of ample sunlight and state policy that supports abundant power generation.

On the retail front, Rajasthan has a market of 60 MW sales, of which Adani will target an aggressive 50 per cent market share – 30 mw in the first year of operations in the state, said Mathur.

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