Magenta Power has announced the appointment of Arun Rao as the Director (Marketing) on the company’s board. The transformation of marketing is a central part of Magenta’s new strategy for achieving the growth targets the company has set itself by 2020.
Arun brings with him over 24 years of leadership experience, in his previous role has worked with multinationals such as BASF Ltd and First Source Solutions Ltd.
As Director Marketing, Arun will lead Magenta’s marketing program, developing and executing a diversified strategy for the Indian market.
Maxson Lewis, Director, Magenta Power, said “Arun has a strong track record of growing and transforming organizations. He is a highly skilled and respected leader in the solar market. He will play a very instrumental role in taking magenta to the next level, and we are looking forward to working closely with him over the coming years.”
“In the next couple of years, we expect a 10-fold growth in the rooftop solar segment in India with growing awareness among people. Additionally, the most exciting sector coming up in India is the Electric Vehicle segment,” said Arun Rao, Director Marketing, Magenta Group.