IoT Climate Tech Startup Plans Global Expansion and Enhanced Climate Monitoring
Aurassure, an innovative IoT-enabled climate technology startup headquartered in Bhubaneswar, has successfully raised INR 4 Crore in a seed funding round, with prominent investment led by Unicorn India Ventures.
The fresh capital infusion is earmarked for bolstering the startup’s product capabilities, including the formation of a dedicated data analytics team, obtaining essential product certifications to facilitate international expansion, and expanding its sales team to penetrate multiple cities.
Aurassure has carved its niche in the climate technology sector by harnessing the power of IoT-enabled intelligent systems. These systems enable the real-time collection and analysis of data, providing precise forecasts and updates on various climate-related phenomena, including floods, air pollution, rainfall, and more. This technology empowers governments and citizens alike to make informed decisions conducive to a healthier and safer lifestyle.
The company has garnered an impressive clientele, including esteemed organizations such as Tata Realty, L&T Realty, P&G, Honeywell, IIT Bombay, and Google. Aurassure’s remarkable growth, with a 40% quarter-over-quarter increase, has prompted its expansion into cities such as Chennai, Aurangabad, Rajkot, and Delhi.
Aurassure’s overarching mission is to unite people in combating pressing environmental issues such as pollution, global warming, and climate change. Akanksha Priyadarshini, Co-founder & CEO of Aurassure, expressed her dedication to this mission, stating, “Empowering communities with hyperlocal data to build resilience against climate change is not just a mission, it’s a responsibility we wholeheartedly embrace. Together, we’re not just innovating but driving a positive change for a healthier, more resilient, and sustainable future, one city at a time.”
In addition to data collection, Aurassure intends to play a pivotal role in policy-level decision-making by offering essential insights to promote responsible environmental practices. The company plans to provide robust decision support systems and environmental consultancy services, guiding governments and organizations toward sustainable choices.
Aurassure aims to enhance the livability of cities worldwide, impacting billions of lives through real-time data and AI-driven solutions. The company offers cutting-edge sensor-based devices and AI-powered analytics platforms that empower governments, corporations, researchers, and communities to make informed decisions and take meaningful action to protect the environment.
Recent innovations from Aurassure include “Aurassure Care,” a smart indoor air quality monitoring device that seamlessly integrates with Building Management Systems (BMS) and air purification solutions, thus contributing to the green ratings of commercial spaces. Additionally, the company offers products like “Aurassure Trust” for flood monitoring, providing timely insights for flood-prone areas, and “Aurassure Infra” for outdoor air quality, weather, and greenhouse gas monitoring.
Commenting on the investment, Bikram Mahajan, Partner at Unicorn India Ventures, emphasized the urgency of environmental monitoring. He stated, “Although the global environment monitoring market is valued at over $12 billion, of the 1.4 million devices needed just for air quality monitoring, only 3% are operational, underscoring the urgent need for action and the vast market potential.”
Aurassure’s substantial revenue growth over the past year highlights the increasing demand for smart environmental technology products and services. The company is poised to potentially multiply its earnings by 6x in 2024. Over the next 12 to 18 months, Aurassure aims to deploy over 1000 sensor devices in 8 cities across India and expand its presence in Southeast Asia, Africa, Europe, and the United States. The company’s growth strategy for the upcoming year revolves around geographical expansion, revenue diversification, team augmentation, and global readiness, along with certifications for international scalability.