Revfin Launches ‘Jagriti Yatra Abhiyaan’ to Accelerate EV Adoption in Madhya Pradesh

Company Aims to Disburse ₹1000 Crore in Loans Over Next Three Years

Revfin, India’s EV financing company, today embarked on a new chapter in its journey towards sustainable mobility with the launch of the ‘Jagriti Yatra Abhiyaan’ in Madhya Pradesh. This initiative is perfectly aligned with the state government’s ambitious EV policy, aiming to boost commercial EV adoption in the first, mid, and last-mile delivery segments.

Revfin has already disbursed ₹30 crore in loans in the last six months, demonstrating Madhya Pradesh’s growing interest in electric vehicles. The company plans to invest a substantial ₹1000 crore over the next three years, partnering with leading OEMs like Bajaj Auto, Lectrix, and Tata Motors.

To further promote EV adoption, Revfin introduces the “Zimmedari Ki Sawaari” campaign, positioning EVs as catalysts for social change and environmental protection.

The company is collaborating with 100 dealers across 54 cities in Madhya Pradesh and aims to double its network in the next year.

Revfin’s digital lending platform enables quick loan approvals, even for those with no credit history, fostering financial inclusion.

Sameer Aggarwal, Founder & CEO of Revfin, emphasized Madhya Pradesh’s potential as an EV hub and the company’s role in driving this transformation. He highlighted the target of increasing the monthly application rate by 30% by the end of 2024 and expanding market share to 25% within 18 months.

Focus on Fleet Owners

Revfin Mobility, a dedicated initiative for fleet owners, identifies Madhya Pradesh as a key market for mid and last-mile delivery. By supporting the EV ecosystem, the company aims to accelerate commercial EV adoption in cities like Indore, Bhopal, and Gwalior.

The ‘Jagriti Yatra Abhiyaan’ encompasses more than just EV financing. It promotes a comprehensive approach to urban development, combining environmental responsibility with economic growth and social empowerment.

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