Ather Energy enters Chennai, to open pre-orders for its electric scooters from June

Ather Energy has announced that its next stop is Chennai and will start taking pre-order for its electric scooter starting June this year.

On the heels of its announcement of launching in multiple cities this year, Chennai is the second city in which Ather Energy Scooters will be made available with the first one being Bengaluru.

With this, Ather enters its rapid expansion phase and plans to be in 30 cities over the next couple of years.

As in the case of Bengaluru, Ather Energy will be introducing both its products 450 and 340, along with setting-up its public charging infrastructure, Ather Grid.

To encourage the adoption of EVs in the city, Ather Energy has announced free charging at Ather Points for all electric vehicles for the first 6 months.

Ather’s intelligent electric scooters bring ease of access to the owners by allowing them to identify charging point locations and their real time availability through the Ather Grid app.

This model is currently available in Bengaluru with Ather Grid up and running at 24 charging locations with 31 charging points.

The company  also opened its early access privileges to Chennaites and the rest of India.

The “Pre-Order Interest” option on the company’s website gives consumers priority deliveries, early access to book the Ather 450 & Ather 340 and invitations to exclusive events and test rides, said the company in a statement.

Ather Energy reiterated its commitment to developing India’s charging ecosystem by announcing its pan-India association with Godrej Nature’s Basket recently. The partnership will see Ather Energy setting-up its charging stations – Ather Point – at Godrej Nature’s Baskets’ 35 odd locations across the country.

Speaking on the company’s plan of entering Chennai, Ravneet Phokela, Chief Business Officer said “after a successful launch in Bengaluru, the company is expanding across the country starting with Chennai. The launch in Chennai is like a homecoming for Ather, as the organization was conceptualised at IIT Madras.”

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Ather Energy says that it has already started receiving pre-order interest from enthusiasts on the website. 

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