Vmoto Limited has signed an agreement with Italian motorcycle manufacturer Ducati Motor through its subsidiary, Vmoto International Limited, to release 2-wheel electric vehicles CUX special Ducati edition under the licence.
Under the agreement, Vmoto will supply and release 2-wheel electric vehicles CUX bearing the Ducati brand and label, to be sold as official products under the licence of Ducati.
Vmoto’s 2-wheel electric vehicles CUX special Ducati edition will be marketed as a high-end, luxury product to consumers at a premium price.
The products will be distributed via Vmoto’s existing network of distributors across the world. Vmoto will promote the CUX special Ducati edition of 2-wheel electric vehicles with sales and marketing activities, with the support of Ducati.
Headquartered in Bologna Italy, Ducati is well known for its production of luxury Italian motorcycles and is part of Volkswagen Group – the multinational automotive manufacturing group which owns well-known motor vehicle brands including Audi, Bentley, Bugatti, Porsche, Škoda, Lamborghini and Volkswagen.
The agreement with Ducati is expected to further drive Vmoto’s product awareness across international markets and provides strong validation of the Company as a leading producer of high-quality 2-wheel electric vehicles by one of the world’s best-known luxury motorcycle brands.
The 2-wheel electric vehicles CUX special Ducati edition will be available until 31 December 2020 and are expected to strongly contribute to sales growth in FY2019 and FY2020.
Charles Chen, Vmoto Managing Director comments: “This is an exciting agreement for Vmoto and we are thrilled that Ducati – renowned for being a top-end manufacturer of Italian motorcycles – has agreed to associate its premium reputation and brand with our electric vehicles. The deal will allow Ducati’s fans to have the opportunity to access premium and high quality 2-wheel electric vehicles supplied by Vmoto and create more confidence to Vmoto’s expanding distributors especially in Europe and further grow Vmoto’s product awareness in these markets. The release of these premium, limited-edition 2-wheel electric vehicles will command higher pricing and profit margins and are expected to contribute to sales growth over the next two financial years.”
Graziano Milone, Vmoto Soco Italy Director comments: “I am very happy to have contributed to the realization of this project. Vmoto has been able to better interpret the needs of the European consumer by promoting quality products and sophisticated design. The agreement with Ducati testifies to the result and the excellent industrial project“.