ART Fertility Clinics has launched a unique initiative called the “Tree Of Life” program, under which it will plant a sapling of a fruit-bearing tree for every child born as an outcome of treatments administered across its six clinics which have been operational for less than two years in India. In partnership with SankalpTaru, the brand has planted more than 150 saplings.
This noble initiative celebrates new life in all forms, from motherhood to mother nature, while driving sustainability and biodiversity through this unique afforestation measure. But at its core, the program is an ode to patients who reposed their faith in the ART Fertility Clinics brand through their journey to parenthood.
Dr. Somesh Mittal, CEO of ART Fertility Clinics, India, said, “The collaboration between Art Fertility and Sankalp Taru is a great illustration of how small efforts can make a big difference. Planting a tree for every successful pregnancy celebrates the beginning of a new life while giving children and communities a healthy future, complemented by the fruits and clean air each tree produces. He further mentioned, “We believe this is also a more than symbolic way to leave a lasting legacy while sharing the joy of parenthood with communities at large.”