Magenta Mobility and Tata Motors Join Forces for Electric Four-Wheel Commercial Vehicles

Partnership drives sustainable urban logistics with 500 Tata Ace EVs, promoting eco-friendly last-mile deliveries

Magenta Mobility has ventured into the electric four-wheel commercial vehicle segment through a strategic partnership with Tata Motors, India’s largest commercial vehicle manufacturer. The two companies have signed a Memorandum of Understanding (MoU) to deploy 500 units of the innovative Tata Ace EV, offering a green and smart transport solution tailored for various intra-city applications. This collaboration aligns with Magenta’s mission of “Decarbonizing Logistics” and contributes to a more environmentally friendly transportation ecosystem.

The launch of Magenta’s electric four-wheel commercial vehicle fleet with Tata Motors was celebrated with a flag-off event featuring Mr. Maxson Lewis, Managing Director of Magenta Mobility, and Mr. Ashish Tandon, Senior General Manager, Product Line – SCV&PU at Tata Motors. Notable guests such as Shyam Sundar (India Head of Morgan Stanley), Sophia Nadur (Managing Director, BP Ventures), and Darryl Dias (Director – Magenta Mobility) also graced the occasion.

Mr. Maxson Lewis, Founder and Managing Director of Magenta Mobility, expressed his enthusiasm for the partnership, stating, “Our collaboration with Tata Motors marks our entry into the electric four-wheel cargo fleet sector across India. With this partnership, we will work closely with Tata Motors to pave the way for electrification, accelerating the adoption of electric vehicles in urban deliveries. Together with Tata Motors, we aim to promote sustainability in intra-city logistics in India by reducing the carbon footprint in the last-mile and mid-mile freight segment.”

Mr. Vinay Pathak, Business Head – SCV&PU at Tata Motors, shared his delight about the partnership, saying, “We are delighted to partner with Magenta Mobility to introduce Tata Ace EVs to their fleet. The Ace EV is an advanced, holistic solution created in collaboration with our partners to meet various intra-city distribution needs, providing a high-value proposition and maximum uptime. This partnership underscores our commitment to democratize zero-emission e-cargo mobility solutions across the country, contributing to a cleaner and greener future for India.”