IndoAsian Launches ‘ECO Utsav’ Initiative to Promote Sustainable Diwali Celebrations

Indian Brand Initiates Paradigm Shift Toward Eco-Conscious Festivities

IndoAsian has unveiled its groundbreaking ‘ECO Utsav initiative’ as part of the Diwali festivities. This innovative campaign aims to ignite the true essence of the festive season, emphasizing the pressing need for collective action to create a sustainable future.

The ECO Utsav initiative will make its debut in the vibrant streets of Kotla Mubarakpur market in Delhi and the bustling Mani Ram Bagia market in Kanpur. Its primary objective is to lead a paradigm shift towards sustainability and environmentally conscious celebrations. By promoting an ethos of active engagement in plastic waste recycling, IndoAsian’s initiative not only embodies the true spirit of the festive season but also underscores the urgent requirement for collective action to safeguard our planet.

This comprehensive effort is designed to raise awareness and encourage action on plastic waste management, strategically timed to coincide with the festive season and the bustling atmosphere in the markets before Diwali. Activities planned include the adornment of market spaces with sustainable decorations, the introduction of an innovative vending machine that rewards plastic waste disposal, and a daily clean-up drive to maintain cleanliness and hygiene in the market. The collected plastic waste will be recycled into a bench, adding an eco-friendly touch to the market. To enhance awareness and participation, the campaign will be amplified over the radio in partnership with Big FM 92.7 in both cities.

Mr. Sameer Saxena, Director of Marketing at IndoAsian, highlighted the core elements of the initiative, stating, “As a conscious Indian brand, we believe that sustainable and responsible living is not merely a choice but a responsibility. IndoAsian’s ECO UTSAV initiative epitomizes this commitment to a greener future and a brighter Diwali. By involving local communities in environmental stewardship, we aim to pave the way for a more sustainable and eco-conscious celebration of this festival of lights. This initiative reflects our unwavering dedication to driving positive change and nurturing a future where sustainability is at the heart of our celebrations and actions.”

Key features of the ECO UTSAV initiative include a smart vending machine that accepts plastic waste and rewards users with sustainable Diwali decorations, daily clean-up drives, engagement with local retailers and the public to encourage participation in plastic waste recycling, daily recording and documentation of the initiative on various social media platforms, and the recycling of collected waste into a bench that will be placed in the market.

The ECO UTSAV initiative marks a significant step toward instilling a culture of sustainability and environmental responsibility within local communities. IndoAsian remains committed to driving positive change and fostering a more eco-conscious future for all.

For further information and updates on the ECO UTSAV initiative, please visit IndoAsian’s official website.