Revfin Launches ‘Jagriti Yatra Abhiyaan’ to Promote EV Adoption in Uttar Pradesh

The initiative aims to support the state’s goal of 100% EV usage in government departments by 2030, promoting sustainable mobility and financial empowerment.

Revfin, India’s digital lending platform for sustainable mobility, has successfully inaugurated the ‘Jagriti Yatra Abhiyaan’ at The Taj, Lucknow. Building on the momentum of its #RevfinBharatYatra campaign, the new initiative, “Zimmedari Ki Sawaari,” aims to enhance electric vehicle (EV) adoption across Uttar Pradesh. This effort aligns with the state’s ambitious goal of achieving 100% EV usage in government departments by 2030, promoting financial and social empowerment, and advancing net-zero emissions targets.

Revfin’s Founder & CEO, Sameer Aggarwal, emphasized the state’s robust investment in charging infrastructure and the growing opportunities within Uttar Pradesh’s EV ecosystem during his keynote address. A panel discussion titled “RevUp Uttar Pradesh: Collaborative Strategies for Accelerating EV Adoption and Sustainable Mobility” brought together over 30 EV dealers and industry leaders to discuss collaborative growth.

Aggarwal articulated his vision for the campaign, stating, “Uttar Pradesh is a flagship state for Revfin, significantly contributing to our business. We aim to disburse Rs. 3000 crore in loans across various cities in Uttar Pradesh, capturing a 20% market share by 2027. Through the Jagriti Yatra Abhiyaan, we seek to raise awareness and promote EV adoption across the state. Our primary goal is to revolutionize sustainable mobility, presenting electric vehicles as ‘Zimmedari Ki Sawaari,’ which not only reduces carbon emissions but also fosters social and financial empowerment.”

Uttar Pradesh, a leader in EV adoption in India, is implementing a comprehensive strategy focusing on three pillars: accelerating EV adoption, building infrastructure support, and fostering manufacturing. The ‘Jagriti Yatra Abhiyaan’ will support this strategy in high-potential cities such as Lucknow, Prayagraj, Varanasi, Ayodhya, Gorakhpur, Basti, Deoria, Bahraich, Lakhimpur, and Bareilly. Over the next two months, various marketing and customer campaigns will be conducted to raise awareness and position EVs as viable options for last-mile and mid-mile transportation.

Revfin’s contribution to the EV ecosystem in Uttar Pradesh is substantial, particularly in empowering women and expanding its reach. Women make up 23% of Revfin’s customers in the state, many of whom have achieved financial independence using e-rickshaws for commercial purposes. With a presence in 240 cities and towns, Revfin has impacted 60 lakh lives, supported by 400 points of sale and partnerships with 30 OEMs. This extensive network underscores Revfin’s commitment to fostering financial inclusion and sustainable mobility across Uttar Pradesh.

Revfin’s ambitious plans include partnering with leading OEMs such as Bajaj Auto, Bounce Infinity, City Life, Kinetic Green, Lectrix, Saarthi, Tata Motors, Udaan, and Yatri to rapidly scale the EV market in Uttar Pradesh. To date, the company has disbursed over INR 800 crore in loans to fund more than 55,000 electric vehicles across 22 states, collaborating with over 1,500 dealerships and 50 top original equipment manufacturers (OEMs).