Partnership to potentially offer battery sales and service at over 36,000 IOCL petrol pumps across India
A collaborative partnership between Tesla Power USA and Indian Oil Corporation Limited (IOCL) aims to transform battery sales and distribution in India. Through the partnership, Tesla Power USA will be able to sell and provide maintenance for its batteries at more than 36,000 IOCL gas stations throughout India, offering unrivalled accessibility and ease for buying and maintaining vehicle batteries.
This will be the first national-level tie-up with IOCL for battery distribution, and to start with, Tesla Power USA batteries will be available at the IOCL fuel pumps in the Delhi-NCR region, which will be subsequently expanded to other states. The TBA concept of placing batteries at petrol stations has the potential to offer significant benefits to customers, including the convenience of getting battery replacement or new purchase along with refuelling their car, saving them time and effort.
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The success of this partnership will pave the way for the replication of the TBA concept pan India in a phased manner, making it easier for customers across the country to access battery-related services conveniently and reliably. Tesla Power currently has over 5000 distribution points in India that they aim to double in 2023, and the addition of IOCL petrol pumps can potentially offer Tesla Power USA distribution reach of over 40,000, the largest for any battery brand in India.
Fuel pumps need to be prepared for the shift because the EV industry is developing at an outstanding CAGR of 49%. To serve all vehicle segments, Tesla Power USA offers both lead-acid and lithium batteries. Customers will receive a free fire extinguisher worth INR 600 with every purchase of four-wheeler batteries and a gift worth INR 250 with every purchase of two-wheeler batteries as part of this new collaboration, and the products will be prominently displayed at the IOCL fuel pumps.