This eco-conscious couple’s grand entrance highlights a growing trend of eco-friendly weddings in India
In a delightful departure from tradition, a bride in Udupi ditched the customary horse-drawn carriage for a grand entrance on a sleek Ampere Nexus electric scooter, marking a new trend in Indian weddings that blends heritage with environmental consciousness.
This innovative twist comes on the heels of a recent Bengaluru wedding where the groom arrived on an e-scooter, highlighting a growing shift towards eco-friendly alternatives in the wedding space.
The Udupi bride’s sustainable choice wasn’t merely symbolic. The couple, passionate about sustainability, encountered the Ampere Nexus team during their pre-wedding photoshoot in Goa. As fate would have it, the next stop on the Nexus’s Kashmir-to-Kanyakumari promotional ride was Udupi, coinciding with their wedding date (February 19, 2024).
Thrilled by this serendipitous turn of events, the couple invited Ampere Nexus to be part of their special day. The bride’s grand entrance on the scooter, beautifully captured on video interesting video coverage available on Instagram, perfectly embodied the fusion of “The Nex Big Thing” (Ampere’s promotional campaign) with “The Nex Big Love Story” (the couple’s wedding).
This unique celebration underscores a growing trend where modern couples are seamlessly integrating sustainable practices into their weddings. The bride’s choice not only reflected the couple’s environmental commitment but also served as a testament to the rising popularity of eco-friendly alternatives.
Furthermore, it highlights how brands like Ampere are successfully positioning their products as more than just vehicles, but as potential companions for significant life events. This convergence of innovative technology and cultural milestones signifies a progressive shift, resonating with a new generation that values both tradition and environmental responsibility.