Sustainable packaging meets healthy snacking in groundbreaking collaboration.
Pakka Limited, a pioneer in compostable packaging solutions, has announced a strategic partnership with Brawny Bear, a leading nutrition brand, to launch India’s first energy bar with compostable flexible packaging. This innovative product, the Date Energy Bar, is a significant step towards addressing the growing concern of packaging waste in the country.
The Date Energy Bar, manufactured by Brawny Bear, is packaged using Pakka Limited’s cutting-edge compostable flexible packaging technology. This sustainable packaging solution not only offers a healthier snack option but also aligns with the brand’s commitment to environmental responsibility.
Pakka Limited’s foray into compostable flexible packaging marks a natural progression for the company, which has been at the forefront of sustainable packaging solutions for over four decades. This move reflects the company’s dedication to meeting the evolving needs of consumers who seek convenience, versatility, and eco-friendly choices.
The Date Energy Bar, made with premium dates and no added sugars, perfectly complements Brawny Bear’s existing range of date-based products, including chocolates, chikki, nut butter, milkshake/energy powders, and natural sweeteners. This launch further strengthens the company’s position as a leader in healthy and sustainable snack options.
This partnership between Pakka Limited and Brawny Bear follows their successful collaboration in October 2023, where they introduced the world’s first compostable flexible packaging for food products, setting a new industry standard for eco-friendly packaging solutions.
Jagdeep Hira, India Business Head at Pakka Limited, expressed his enthusiasm for the partnership, stating, “Our collaboration with Brawny Bear on the Date Energy Bars demonstrates our unwavering commitment to developing sustainable packaging solutions. By combining our compostable flexible packaging with Brawny Bear’s healthy snacks, we are not only offering consumers a nutritious option but also making a significant contribution to reducing packaging waste.”
Shivaam Tibrewal, Founder of Brawny Bear, echoed Hira’s sentiments, adding, “We are thrilled to continue our partnership with Pakka Limited and launch the Date Energy Bar. This product represents the perfect fusion of health and sustainability. By using compostable packaging, we are taking a step towards creating a more environmentally friendly future.”