German-based automaker Borgward hosted the Borgward Academy of Engineering Ceremony in Beijing on May 9, 2018 at which the automaker the “Borgward Safety Shield” brand value system was showcased.
The system was inspired by the corporate mission of being a craftsman true to one’s calling when it came to an immutable focus on rigor, innovation and driver safety since the firm’s inception 100 years ago.
As part of the automaker’s roadmap to the new future for mobility, Borgward plans roll out a unique development strategy focused on improved internal combustion engines and electric drive systems, installation of the in-vehicle speed limit under the European
Commission’s Intelligent Speed Adaptation (ISA) directive, in tandem with an expansion of its footprint in the EV, interconnection and automated driving sectors. The carmaker has also launched its industry-leading Three-dimensional Sub-meter Satellite Positioning technology, a key step on the road to automated driving.
Reflecting improvement in the product mix, Borgward also launched two new models, the 4-wheel drive GT SUV BX6 and its first mass-produced electric model, the SUV BXi7, inaugurating the next chapter in the development of the brand.