Kia India Names Gwanggu Lee New CEO, Eyes “Next Phase of Growth”

South Korean Automaker Taps Global Leader with Proven Track Record to Drive Innovation and Brand Expansion in India

Kia India, the South Korean automaker that has shaken up the country’s premium car market in just four years, announced today the appointment of Gwanggu Lee as its new Managing Director and CEO, effective immediately. Lee, a seasoned automotive executive with over 30 years of experience, takes over from Tae Jin Park, who is retiring after a distinguished 36-year career with Kia Corporation, including four years leading the Indian arm.

Lee’s arrival marks a new chapter for Kia India, a company that has quickly established itself as a major player in the Indian market with its bold design, aggressive pricing, and focus on customer experience. Under Park’s leadership, Kia launched two segment-defining SUVs, the Seltos and Sonet, which helped propel the company to record sales and market share gains.

But Lee, whose prior roles include leadership positions in the US, Canada, Italy, Mexico, and across both Central and South America, comes to Kia India with ambitious plans. “I am very excited to assume this responsibility,” Lee said in a statement. “Kia India has become one of the most loved and trusted brands in just 4 years, and I am confident that we are on the right path to sustainable business growth.”

He added, “My vision is to unlock the next phase of growth through inspiring Kia brand experiences. We will create more value and long-lasting impact for our customers, partners, and employees alike.”

Lee’s extensive international experience, particularly his success in turning Kia Mexico into a major production and export hub, is seen as a key asset in Kia India’s future plans. The company hints at introducing a “host of more innovative products” in the coming years, suggesting Lee may play a crucial role in further diversifying and strengthening Kia’s portfolio in the Indian market.

Analysts suggest that Lee’s appointment underscores Kia’s long-term commitment to India, a market with immense potential for growth. With a deep understanding of the Indian consumer and a proven track record of success in diverse markets, Lee is expected to be a formidable force in Kia India’s continued ascension.